How to Choose Marketing Options that Work For YOU | CPDonline.ca

How to Choose Marketing Options that Work For YOU

Paula Puddy, HBA LLB MBA

Marketing yourself or your small firm can be daunting! Websites, SEO, logos, taglines, social media, advertising - online and off, videos, direct mail, trade shows, networking, seminars and publications...

The list of marketing options is long and it just keeps on growing. Small firms are simply unable to do it all. They face the challenge of having to choose. And there is pressure to choose well in order to ensure precious resources deliver a return.

Join the TLA presenters, Sandra Bekhor (Practice Development Consultant at Bekhor Management), and Garry J. Wise (Senior Counsel at Wise Law), as they discuss three key marketing tips for small and solo law firms:

  • Fit and authenticity - How to choose marketing options that are right for your firm
  • Just start somewhere - The value of momentum, in driving results
  • Continuity to impact - The role of commitment in meeting your goals

Our presenters will share stories from the trenches about what has, and hasn't, worked for other firms.

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