Marketing Tips for Solos & Smalls |

Marketing Tips for Solos and Smalls

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Professionalism (Ethics, etc.): 1.0
1 hour
Substantive: 0.25
25 minutes
Sandra Bekhor
Garry Wise
Toronto Lawyers Association (TLA)
85 minutes
$129.00 plus tax
Includes Handouts

Websites, SEO, logos, taglines, social media, advertising - online and off, videos, direct mail, trade shows, networking, seminars and publications...

The list of marketing options is long and it just keeps on growing. Small firms are simply unable to do it all. They face the challenge of having to choose and the pressure to choose well, in order to ensure precious resources deliver a return.

Join us as our presenters, Sandra Bekhor (Practice Development Consultant at Bekhor Management), and Garry J. Wise (Senior Counsel at Wise Law), discuss three key marketing tips for small and solo law firms:

  • Fit and authenticity - How to choose marketing options that are right for your firm
  • Just start somewhere - The value of momentum, in driving results
  • Continuity to impact - The role of commitment in meeting your goals
  • Our presenters will share stories from the trenches about what has and hasn't worked for other firms.

Understanding the business of law and strategic planning; Technology in a law or legal services practice; Best practices for career and profile management as a legal professional

Three key marketing tips and examples to support those tips:

  • How to choose what's right for you (as it can be overwhelming)
  • Just start somewhere (rather than staying frozen in indecision)
  • The value of commitment
  • Show marketing examples, including Wise Law’s Legally
  • Adulting campaign


Sandra Bekhor President

Sandra Bekhor founded Bekhor Management in 2005 to enable professionals to realize the vision for their practice from start-up through to succession planning, through business and marketing strategies.

From lawyers to architects, doctors and accountants - Sandra has helped small to mid-sized, professional practices successfully emerge in the modern marketplace, with meaningful marketing that stands out from the crowd and the leadership development necessary to sustain it.

Sandra regularly speaks, teaches and writes about practice development for various professional associations and publications including CBA PracticeLink and SlawTips. In partnership with the TLA, Sandra co-founded, ‘Keeping it Social’, a LinkedIn group for lawyers that meets quarterly to learn practice tips and network.

Sandra is the instructor for the RAIC’s 'Marketing for Architects' course. She is also writing a chapter for the 2nd edition of ‘Marketing Techniques for Law and Professional Practices’, to be published by the American Bar Association in the Spring of 2021.

Garry Wise

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