Marketing Tips for Solos & Smalls | CPDonline.ca

Marketing Tips for Solos and Smalls

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Credits
Professionalism (Ethics, etc.): 1.0
1 hour
Substantive: 0.25
25 minutes
Published
2020
Presenter(s)
Sandra Bekhor
Garry Wise
Source
Toronto Lawyers Association (TLA)
Provider
CPDOnline.ca
Language
English
Length
85 minutes
Price
$349.00 plus tax
Includes Handouts

Websites, SEO, logos, taglines, social media, advertising - online and off, videos, direct mail, trade shows, networking, seminars and publications...

The list of marketing options is long and it just keeps on growing. Small firms are simply unable to do it all. They face the challenge of having to choose and the pressure to choose well, in order to ensure precious resources deliver a return.

Join us as our presenters, Sandra Bekhor (Practice Development Consultant at Bekhor Management), and Garry J. Wise (Senior Counsel at Wise Law), discuss three key marketing tips for small and solo law firms:

  • Fit and authenticity - How to choose marketing options that are right for your firm
  • Just start somewhere - The value of momentum, in driving results
  • Continuity to impact - The role of commitment in meeting your goals
  • Our presenters will share stories from the trenches about what has and hasn't worked for other firms.

Understanding the business of law and strategic planning; Technology in a law or legal services practice; Best practices for career and profile management as a legal professional

Three key marketing tips and examples to support those tips:

  • How to choose what's right for you (as it can be overwhelming)
  • Just start somewhere (rather than staying frozen in indecision)
  • The value of commitment
  • Show marketing examples, including Wise Law’s Legally
  • Adulting campaign

Presenters

Sandra Bekhor

Sandra Bekhor is a Practice Management Coach and founder of Bekhor Management, established in 2005 to support small to mid-sized professional practices. She works with lawyers, architects, consultants and other professionals to identify unique opportunities, minimize risks, and pursue authentic strategies for growth. Drawing on decades of experience, she provides confidential guidance on leadership, people management, client development, and practice management, helping firm leaders realize the full potential of their practices.       

Garry Wise