Marketing Tips for Solos & Smalls |

Marketing Tips for Solos and Smalls

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Professionalism (Ethics, etc.): 1.0
1 hour
Substantive: 0.25
25 minutes
Sandra Bekhor
Garry Wise
Toronto Lawyers Association (TLA)
85 minutes
$109.00 plus tax
Includes Handouts

Websites, SEO, logos, taglines, social media, advertising - online and off, videos, direct mail, trade shows, networking, seminars and publications...

The list of marketing options is long and it just keeps on growing. Small firms are simply unable to do it all. They face the challenge of having to choose and the pressure to choose well, in order to ensure precious resources deliver a return.

Join us as our presenters, Sandra Bekhor (Practice Development Consultant at Bekhor Management), and Garry J. Wise (Senior Counsel at Wise Law), discuss three key marketing tips for small and solo law firms:

  • Fit and authenticity - How to choose marketing options that are right for your firm
  • Just start somewhere - The value of momentum, in driving results
  • Continuity to impact - The role of commitment in meeting your goals
  • Our presenters will share stories from the trenches about what has and hasn't worked for other firms.

Understanding the business of law and strategic planning; Technology in a law or legal services practice; Best practices for career and profile management as a legal professional

Three key marketing tips and examples to support those tips:

  • How to choose what's right for you (as it can be overwhelming)
  • Just start somewhere (rather than staying frozen in indecision)
  • The value of commitment
  • Show marketing examples, including Wise Law’s Legally
  • Adulting campaign


Sandra Bekhor

In September 2005, I launched Bekhor Management. It was a return to my roots – architecture and healthcare –as a consultant. A natural fit. Ironically, it was neither of these fields that was the inspiration for my business. Rather, it was a marketing and planning exercise for a law firm. The extent to which this work delivered immediate benefit was an eye opener. It illustrated the very real need for strategic thinking about a professional practice as a business. The vision took flight. Today, I have clients that date back to when I founded my firm. It’s been truly gratifying to watch them strengthen year after year, from the opening of branch offices to owning a niche market, successful relaunches, restructuring, retreats and more.

For some, all they needed was a single focused program.

For others, I became the firm’s go-to business and marketing specialist for any challenge or opportunity, large or small. With every step we took– from developing strategic and marketing plans, to implementing programs and coaching individual leaders – our continuing relationship enabled deeper knowledge about the firm and its people. Regardless, of the immediate priority – generating new clients, attracting quality files, retaining talent, building bench strength or establishing accountability – ultimately, our work together enabled growth, sustainability and profit.

As a long time advocate of leveraging sound business and marketing principles within professional practice, I regularly contribute to several professional publications, including The Lawyers Weekly, SlawTips, The Bottom Line and The Pulse – Ontario Association of Naturopathic Doctors. I also frequently speak at professional conferences, symposiums and online events. Some notable, recent examples include: ‘Video Marketing –The 1.8 Million Word Promotion’ and ‘Turning Strangers into Clients’, a topic that’s been requested by three distinct professional bodies: Ontario Association of Architects (OAA), Interior Designers of Canada (IDC) and Association of Perinatal Naturopathic Doctors (APND). As well, in partnership with Toronto Lawyers Association, I co-founded, ‘Keeping it Social’, a LinkedIn group for law firms that meets quarterly both to learn practice tips and network amongst themselves. Practising lawyers in the Toronto Area can join by clicking here.

Garry Wise

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