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Login to watch this video if you have a subscription. Learn more about subscriptions.Marketing impact starts with being intentional. Better choices lead to more effective marketing efforts. Join Sandra Bekhor for this valuable session which
helps you better understand the marketing journey for legal professionals.
Learn:
How to set priorities
How to determine your audience
How to identify your objectives
How to be proactive instead of reactive
How to select appropriate media options
How to build a marketing plan
Sandra Bekhor founded Bekhor Management in 2005 to enable professionals to realize the vision for their practice from start-up through to succession planning, through business and marketing strategies.
From lawyers to architects, doctors and accountants - Sandra has helped small to mid-sized, professional practices successfully emerge in the modern marketplace, with meaningful marketing that stands out from the crowd and the leadership development necessary to sustain it.
Sandra regularly speaks, teaches and writes about practice development for various professional associations and publications including CBA PracticeLink and SlawTips. In partnership with the TLA, Sandra co-founded, ‘Keeping it Social’, a LinkedIn group for lawyers that meets quarterly to learn practice tips and network.
Sandra is the instructor for the RAIC’s 'Marketing for Architects' course. She is also writing a chapter for the 2nd edition of ‘Marketing Techniques for Law and Professional Practices’, to be published by the American Bar Association in the Spring of 2021.
*see individual programs and jurisidictional allowances for accredited hours/requirements for Canadian law societies.
See how easy it is to complete your legal and finance Continuing Professional Development online.
Call us at 1-888-295-4868 or send us an email.
*see individual programs and jurisidictional allowances for accredited hours/requirements for Canadian law societies.
