Marketing Plan Strategies to Make Your Law Firm Stand Out |

Marketing Plan Strategies to Make Your Law Firm Stand Out

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Professionalism (Ethics, etc.): 1.0
1 hour
Sandra Bekhor
Toronto Lawyers Association (TLA)
1 hour
$119.00 plus tax
Includes Handouts

A successful business requires a business plan, and a successful business plan includes a comprehensive marketing strategy. Unsure where to begin? Our presenter can help. She provides you with tips and tools to develop a plan that adapts as your practice grows, illustrating why it’s critical to have a career—long strategy. You learn how to build and expand a website and how to sustain a social media presence, plus explore a variety of other marketing tools you can use to promote your skills and content and—ultimately— make your law firm stand out.

Understanding the business of law, including financial considerations, client development and strategic planning.  Developing a business plan and what goes into one; developing a marketing strategy; providing tools and tips to help develop both; learning how to build and expand a website and how to maintain a social media presence.


Sandra Bekhor President

Sandra Bekhor founded Bekhor Management in 2005 to enable professionals to realize the vision for their practice from start-up through to succession planning, through business and marketing strategies.

From lawyers to architects, doctors and accountants - Sandra has helped small to mid-sized, professional practices successfully emerge in the modern marketplace, with meaningful marketing that stands out from the crowd and the leadership development necessary to sustain it.

Sandra regularly speaks, teaches and writes about practice development for various professional associations and publications including CBA PracticeLink and SlawTips. In partnership with the TLA, Sandra co-founded, ‘Keeping it Social’, a LinkedIn group for lawyers that meets quarterly to learn practice tips and network.

Sandra is the instructor for the RAIC’s 'Marketing for Architects' course. She is also writing a chapter for the 2nd edition of ‘Marketing Techniques for Law and Professional Practices’, to be published by the American Bar Association in the Spring of 2021.

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