Logo Design & Development from Start to Finish | CPDonline.ca

Logo Design and Development from Start to Finish

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Substantive: 1.0
1 hour
Sandra Bekhor
Jared Brown
Lauren E. Karatanevski
Toronto Lawyers Association (TLA)
1 hour
$99.00 plus tax
Includes Handouts


  • Introductions
  • Logo exercise
  • Case study
  • What is a logo
  • The development process


Sandra Bekhor

In September 2005, I launched Bekhor Management. It was a return to my roots – architecture and healthcare –as a consultant. A natural fit. Ironically, it was neither of these fields that was the inspiration for my business. Rather, it was a marketing and planning exercise for a law firm. The extent to which this work delivered immediate benefit was an eye opener. It illustrated the very real need for strategic thinking about a professional practice as a business. The vision took flight. Today, I have clients that date back to when I founded my firm. It’s been truly gratifying to watch them strengthen year after year, from the opening of branch offices to owning a niche market, successful relaunches, restructuring, retreats and more.

For some, all they needed was a single focused program.

For others, I became the firm’s go-to business and marketing specialist for any challenge or opportunity, large or small. With every step we took– from developing strategic and marketing plans, to implementing programs and coaching individual leaders – our continuing relationship enabled deeper knowledge about the firm and its people. Regardless, of the immediate priority – generating new clients, attracting quality files, retaining talent, building bench strength or establishing accountability – ultimately, our work together enabled growth, sustainability and profit.

As a long time advocate of leveraging sound business and marketing principles within professional practice, I regularly contribute to several professional publications, including The Lawyers Weekly, SlawTips, The Bottom Line and The Pulse – Ontario Association of Naturopathic Doctors. I also frequently speak at professional conferences, symposiums and online events. Some notable, recent examples include: ‘Video Marketing –The 1.8 Million Word Promotion’ and ‘Turning Strangers into Clients’, a topic that’s been requested by three distinct professional bodies: Ontario Association of Architects (OAA), Interior Designers of Canada (IDC) and Association of Perinatal Naturopathic Doctors (APND). As well, in partnership with Toronto Lawyers Association, I co-founded, ‘Keeping it Social’, a LinkedIn group for law firms that meets quarterly both to learn practice tips and network amongst themselves. Practising lawyers in the Toronto Area can join by clicking here.

Jared Brown

Jared Brown is a Trial Lawyer from Toronto, litigating commercial disputes and employment matters.

Mr. Brown has been practising since 2002, initially as a partner in a litigation firm, and since 2014 as Lead Counsel of Brown Litigation.

Mr. Brown advises and represents businesses and organizations in risk management and dispute resolution.  Litigating before the Superior Court, Court of Appeal, and various administrative tribunals (including the Ontario Human Rights Tribunal and the Ontario Labour Relations Board), Mr. Brown has developed a reputation as a trusted advisor, and a professional and successful litigator.

Through Mr. Brown’s advocacy experience, he has come to recognize the special and historic role of lawyers as defenders and champions of individual rights and freedoms, and as a bulwark to administrative state overreach.

In May of 2017, Mr. Brown joined Dr. Jordan B. Peterson testifying before the Senate Legal and Constitutional Affairs committee on government compelled speech.  Testimony that has been viewed over 1 million times on Youtube.

Mr. Brown spoke at length about authoritarian initiatives emanating from the Law Society in a series of youtube discussions with Dr. Jordan B. Peterson and Professor Bruce Pardy of Queen’s Law.

In February 2018, Mr. Brown joined Bruce Pardy, Mr. Paul Schabas (Treasurer of the Law Society), and Mr. Paul Seguil (Chair of the Law Society’s Equity Group) in a CIJA/UJA panel discussion on the Law Society’s requirement for a Statement of Principles.

Most recently, Mr. Brown joined Lindsay Shepherd, Dr. Debra Soh, and Barbara Kay in a panel discussion on compelled speech.

Mr. Brown is regularly cited by main stream media and professional publications on legal issues.  Mr. Brown’s commentary on legal issues can be found on the web at www.brownlaw.ca including blog posts, articles, youtube videos, podcasts, and speaking engagements and through his twitter handle @litigationguy.

Lauren E. Karatanevski

  • Doctor of Chiropractic
  • Hons B.A. Kinesiology
  • Certified Acupuncture
  • Graston Provider
  • Concussion Management Provider (Complete Concussion Management)

Dr. Lauren Karatanevski is an evidenced-based chiropractic practitioner and is a graduate of the Canadian Memorial Chiropractic College (CMCC).  Prior to attending CMCC, Lauren received a full athletic scholarship to the University of North Carolina - Chapel Hill in springboard and platform diving.  She obtained an honours degree in Exercise and Sports Science.   While attending CMCC, Lauren completed the Traditional Chinese Medicine Acupuncture course.  She also worked as a Certified Kinesiologist.  She has a passion for helping people rehabilitate and recover from injuries suffered while participating in sports and everyday activities.  A Toronto native, Lauren is active in the community and has volunteered and raised money for well-known organizations, such as "The Heart and Stroke Foundation", "The Geneva Center for Autism", and the "Second Harvest Food Drive."

Some of Lauren's past academic and athletic achievements include:

  • Nicola Tantalo Memorial Award (2011)
  • Canadian Chiropractor Magazine Award (2012)
  • Students' Council Dedication Award (2012)
  • Donald C. Sutherland Students' Council Award (2012)
  • 4-time National Springboard and Platform Championship Medalist
  • First North Carolina diver in history to compete in the World Championship
  • 2007 FINA World Aquatics Championship participant (Melbourne, Australia)
  • 2008 FINA World Cup/Olympic Trials participant (Beijing, China)

Lauren is committed to getting to the root of the problem.  She will help patients deal with pain, increase mobility, optimize health, prevent injury, and increase participation in activities of daily living.

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