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Login to watch this video if you have a subscription. Learn more about subscriptions.Starting your own law firm can be one of the most rewarding yet challenging endeavors of your legal career. This six-session series will guide you through the critical steps of building a successful law practice, from finding your niche to managing risk. Learn from experienced practitioners across various areas of law and gain practical insights into the business of law firm management.
Part 5: Marketing and Business Development,
From Planning to Clients: Building a Strong Law Firm Presence
Now that your firm is up and running, it's time to attract clients! This session will focus on practical steps to help you build a strong marketing and business development strategy. Learn how to identify your ideal clients, where to find them, and how to build a solid presence online, including using platforms like LinkedIn for client acquisition.
Sandra Bekhor is a Practice Management Coach and founder of Bekhor Management, established in 2005 to support small to mid-sized professional practices. She works with lawyers, architects, consultants and other professionals to identify unique opportunities, minimize risks, and pursue authentic strategies for growth. Drawing on decades of experience, she provides confidential guidance on leadership, people management, client development, and practice management, helping firm leaders realize the full potential of their practices.
Marly Broudie is the proud owner of SocialEyes Communications, a leading digital marketing and business development firm specializing in working with lawyers, law firms and other professional service providers.
Marly has spent the last decade working in the field of digital marketing and business development. Throughout her career, she has had the privilege of working with numerous lawyers and firms, gaining valuable insights into the unique challenges and opportunities they face in today’s digital age. As the founder of SocialEyes, she has successfully collaborated with legal professionals to develop tailored strategies for enhancing their online visibility, reputation management and client acquisition.
Marly has provided training sessions at various law firms and has authored several articles on relevant topics in the legal marketing area.
*see individual programs and jurisidictional allowances for accredited hours/requirements for Canadian law societies.
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*see individual programs and jurisidictional allowances for accredited hours/requirements for Canadian law societies.
